Bucalu: Redefining High-Tech Windows and Doors

Revolutionizing Corporate Identity in the Chinese Market

Bucalu, a leading player in the Chinese market for high-tech windows, doors, and building envelopes, has set new standards in functionality, energy efficiency, and timeless design. With a smart system that offers a wide range of innovative solutions, Bucalu caters to diverse requirements.

The new brand design of Bucalu is a testament to its commitment to clarity, functionality, and timelessness. Drawing inspiration from the renowned »Bauhaus« movement, the design reflects the brand's dedication to incorporating industrial manufacturing processes into its products. The result is a visually striking corporate identity that embodies sophistication and outstanding quality of life for both residential and commercial spaces.

Under the guidance of Creative Director Klaus Hesse, the design team, including Art Directors Shen Tu and Jiang Yi, Designer Feng Kexiang, and 3D modeler Hu Dahao, worked tirelessly to overcome the challenges posed by the complex market of windows and doors. Bucalu's communication strategy had to cater to various target groups, including end users, architects, investors, real estate developers, installation companies, resellers, and its own employees. By considering the interests of each group, Bucalu ensured that its brand design resonated with its diverse audience.

The project, which commenced in January 2018 in Guangzhou, China, was successfully completed in December 2018. Throughout the design process, extensive research was conducted to understand the vital role that windows and doors play in our lives. Bucalu recognized that these products are not only essential for personal security but also serve as gateways between indoor and outdoor spaces. The brand design aims to convey the sophisticated technology and exceptional quality of life that Bucalu's products offer.

The exceptional design of Bucalu has not gone unnoticed. In 2019, it was awarded the prestigious Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This accolade recognizes Bucalu's commitment to well-designed, practical, and innovative creations that meet professional and industrial requirements. The brand's integration of industry best practices and competent technical characteristics contributes to a better world.

Bucalu's relentless pursuit of excellence in high-tech windows, doors, and building envelopes has redefined the Chinese market. With its innovative solutions, Bucalu continues to shape the future of architecture and design, offering unparalleled functionality, energy efficiency, and timeless aesthetics.